Notícias

Leader in unified information access selected for content spotlighting; access to multiple data sources; better navigation and user experience

Monday, June 7, 2010 - Press Release
Attivio, Inc. today announced that AMD has chosen the Attivio Active Intelligence EngineT (AIE) to address a variety of information management initiatives. The initial deployment of AIE is expected to enhance the search capabilities of AMD's public website and help manage global web promotions, including the ability to prioritize query results based on specific campaigns.

"We needed a new approach to information access that extended beyond traditional search capabilities," said Gregg Hansen, vice president, Applications, AMD. "The relational nature of Attivio's Active Intelligence Engine gives us the ability to formulate queries that understand associations between various content objects to help render results with better relevancy, and also provides the tailored functionality we needed. AIE pulls content from multiple information repositories including our knowledge base, databases and product catalogs to provide more complete information in response to our users' requests, and helps us better target promotional campaigns."

With Attivio AIE, AMD will be able to:

Leverage the same index structure to store product information, technical data, community articles and blogs and use the relational nature of AIE to cross-reference documents to return the most relevant mix of information

Manage promotional and advertising campaigns in 10 languages across AMD's web properties

Maintain precise control of search results as well as dictionary management

Leverage existing SharePoint and Active Directory security to manage the approval process for publishing changes to production

"AMD is committed to innovation that's truly useful for customers, and believes that customers should come first at every stage of the company's activities," said Ali Riaz, CEO of Attivio. "We are very excited to be working with such a visionary organization to help them deliver the best possible experience for visitors to their global websites and to increase the overall return on their corporate information assets."

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